1. Introduction

Crimson Scientific (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy and being transparent about how we collect, use, and safeguard your information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you visit our website at crimsonscientific.com (the “Site”) or interact with our services.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

2. Scope of This Policy

This Privacy Policy applies to:

3. Information We Collect

3.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

3.2 Automatically Collected Information

We automatically collect certain information when you visit our Site using cookies and similar tracking technologies, including:

3.3 Third-Party Analytics Services

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand how visitors interact with our Site. Google Analytics uses cookies to collect information in an aggregated, anonymous form, including:

Information collected by Google Analytics is transmitted to and stored by Google on servers in the United States and other countries. Google may also transfer this information to third parties where required by law or where such third parties process information on Google’s behalf. For more information about Google’s privacy practices, please visit: https://policies.google.com/privacy

4. How We Use Your Information

We use the information we collect for the following purposes:

5. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit our Site. They help us recognize your browser and capture certain information about your preferences and usage patterns.

6.2 Types of Cookies We Use

6.3 Managing Cookies

By using our Site, you consent to the use of cookies as described in this Privacy Policy. You have the right to manage cookie preferences through your browser settings. Most browsers allow you to:

Note that disabling cookies may impact your ability to use certain features of our Site. To opt out of being tracked by Google Analytics across all websites, visit: https://tools.google.com/dlpage/gaoptout

7. Data Security

We implement commercially reasonable technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or account information.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

9. Medical Device Development and HIPAA Compliance

Crimson Scientific develops medical diagnostic hardware, including our SimpleECG™ technology.

This Website Does Not Collect or Process Patient Health Information: The Site crimsonscientific.com is informational only and does not collect, store, or process any Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) or patient medical data.

Future Medical Device Usage: When our SimpleECG technology or other medical devices are deployed in clinical settings, any patient data collected through those devices will be handled in strict accordance with:

Healthcare providers and institutions using our medical devices will be responsible for ensuring HIPAA compliance in their implementation and use of our technology. Separate Business Associate Agreements (BAAs) will govern the handling of PHI in those contexts.

10. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

To exercise these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

11. International Data Transfers

Our Site is hosted in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our Site, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

12. Children’s Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately at [email protected].

13. Third-Party Links

Our Site may contain links to third-party websites, including links to clinical studies, research publications, or partner organizations. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

14. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

To exercise your California privacy rights, contact us at [email protected] with “California Privacy Request” in the subject line.

15. Do Not Track Signals

Some browsers have a “Do Not Track” feature that lets you tell websites you do not want your online activities tracked. We do not currently respond to browser “Do Not Track” signals. You may, however, disable certain tracking by adjusting your browser settings or using the Google Analytics opt-out tools mentioned in Section 6.3.

16. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. When we make changes, we will update the “Effective Date” at the top of this page. If we make material changes, we may provide additional notice, such as adding a statement to our homepage or sending you an email notification. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Privacy Policy.